Mapping out the Customer's Perspective

This is a simple exercise in getting in the heads of your typical customers.

In it, we answer 3 simple questions about someone who's considering what we're offering (in this example, someone who's considering career coaching):

1. What do they want?
2. What do they fear?
3. What's in their way?

Just a few brief bullets for each of the above will give us a powerful basis for writing with empathy for the audience we're serving.

Try it! Sit with these questions for just a few minutes each, jotting down what comes to mind. Try to form your answers as something your customers actually do say to themselves, using the language and emotion that they likely use and feel.

Ultimately you'll do this for YOUR customers. As practice, you can do it for this example scenario.

When you're ready, click to reveal what I came up with:

Show me what you got!