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The purpose of this worksheet is to aid in the writing and development of each section
of a Cover letter.
The cover letter is a
tool to help introduce yourself in a memorable, personal way during a job
application.
A cover letter reviews
information in your resume and expands this information for the reader, taking
them on a guided journey of some of your most significant career and life
achievements.
When starting to write any
cover letter, it is always best to plan the content of your message based on
the requirements of your desired job.
This guide will cover the
following:
·
the essential elements of a successful
cover letter
·
how to write a unique cover letter, what to
include in cover letters, and
·
what not to include and how you should submit
your cover letter.
What is a Cover Letter?
Your resume is
intended to lay out the facts, but your cover letter is meant to
convey more personality. The cover letter is your first introduction to the
person who may hire you, and its goal should be to make you as memorable as
possible, in the right way.
Write a unique cover
letter for each job to which you apply. No templates. No pre-written
nonsense. The format of your cover letter should also match the company and the
industry.
There is no “official format”
for your cover letter, but your cover letter should be visually organized
and orderly in its presentation of information.
Successful
cover letters go something like this:
1. Memorable
introduction
2. Specific,
organized examples of relevant work done, and problems solved
3. Concise
conclusion with a call to action
What to Include in Your
Cover Letter?
You shouldn’t try to fit your entire
career and life into the space of a cover letter.
Your cover letter should be a
selection of stories from your career. That helps the reader gain a clear
idea of who you are and how you can add value to their company.
According to the Society for
Human Resources Management (SHRM), below are the top three things that must be in
a cover letter:
·
How your work experience meets their job
requirements.
·
How your skills meet their job
requirements.
·
Why you want to work at the organization.
Your
cover letter needs to provide this information and leave the reader convinced
that you are the right person for the job.
To accomplish this, you should
be using the requirements of the job to dictate the content of your cover
letter and following these best practices.
Show how you can solve specific problems
Saying you’re a
‘problem-solver’ is about as helpful as explaining your preference for
chocolate croissants over regular croissants. Don’t tell them about your
amazing problem-solving skills. Explain the details of a particular
problem you were vital in solving and how exactly you employed your skills to
solve it. Better yet, if you know the company has a specific issue, you could
help solve it, outline how you can help solve it.
Pick an appropriate voice and
tone
You should write like yourself,
but you should also pick the proper sound and tone for the desired company.
Researching the company will
help dictate the tone you want to use, which may differ significantly,
depending on where you apply. For example, the sound of your letter for a
legal consulting firm will likely change from a tech startup.
Tell your story
Telling stories from your
career is a great way to demonstrate your skills and give hiring managers some
insight into your personality and work style.
When looking for the right
stories to tell, always look to the requirements for the position in
the job description.
It is also helpful
to research the company further online to get a sense of the company’s
culture. Before drafting your cover letter, compare your skills with the
requirements for the position.
It can be helpful to use Venn
diagrams to brainstorm and find what competencies you want to highlight and
what specific experiences you want to share. After you create this diagram and
identify what falls into both circles, overlapping subjects will direct and
inspire the content of your cover letter.
Let’s say you’re applying for a
marketing director position. Among other aspects in the description, the job
requires several years of marketing experience, in-depth knowledge of lead
generation, and strong communication skills. Describe your previous actions
and accomplishments and how they meet what the current company desires.
Honesty is the only policy
Dishonesty on your cover letter isn’t
in your best interest.
Implying or stating that you
have a skill that you don’t have will come back to bite you upon being asked to
use that skill in the interview or on the job.
Don’t sound like everyone else
“Hi, I’m ___. I’m a
detail-oriented, multi-tasking, natural-born leader, and I am
perfect for your company.”
Hiring managers read the same
basic cover letter repeatedly, and you don’t want to be the last template email
the hiring manager discounts before lunch. Adding a little word variation helps
you stand out against other applicants.
Instead of describing yourself
as creative, try imaginative. You’re inventive, not innovative. You’re not
determined, you’re tenacious. These word variations at least show that you can
think beyond what the average applicant is willing to do.
End with a call to action
End your letter with
a reason for them to contact you. But don’t add remarks like, “I’ll call
to schedule an interview.”
Instead, let the call to action
be polite and open-ended, suggesting that you are excited to offer more
information and that you’re looking forward to talking with them.
Proof your cover letter
Always proofread your
cover letter for errors and have friends and family read through the cover
letter.
How to Make Your Cover Letter
Unique?
When thinking about how to
make your cover letter unique, keep the following statements in mind:
·
You should make your cover letter unique and
show the reader who you are as an individual.
·
You should include experience and skills that
relate directly to the job posting.
These might sound like opposing
statements, but they’re equally crucial for writing a successful cover letter.
Your cover letter must be
related to the job you’re applying to, but the way that you prove your
qualifications should show who you are as an individual.
Tell a compelling story
Everyone loves a good story,
and recruiters and hiring managers are no exception. Telling compelling
stories from your career will make your cover letter unique and memorable
for whoever reads it.
Just be sure that the stories
you choose demonstrate proficiency with the skills, tools, and
concepts that are required in the desired position.
What makes this company your
go-to choice? Why is this company unique to you? Perhaps you’re attracted
to the workplace culture, or maybe you’ve always admired the business
philosophy that the company lives by.
Address the recruiter or hiring
manager by name
Now it’s fine just to use “Dear
Sir/Madam” or “To Whom It May Concern” when addressing the recruiter. I can
tell you from experience that most people use precisely these words. However, I
can also tell you that most people don’t get the job. If you
want to make a strong impression, then take the time to
find out who you’re addressing.
Do your research to learn who
the name of the hiring authority. The harder they are to find, the less likely
other applicants are to do it, and the more impressed they will
be with you.
Give your cover letter a unique
visual format
A unique visual format for your
cover letter can help you stand out from other candidates in a positive way.
Just be sure that the novel format you use is appropriate for the company
you’re applying to and their industry.
What to Leave Off a Cover Letter?
Recruiters and hiring managers
read thousands of cover letters and resume, so make sure that you avoid
these cover letter errors:
Avoid overused phrases
Most cover letters are generic
and contain overused expressions such as “Thank you for taking the
time to look at my resume” or “I believe that my set of skills make me a great
fit for the job.” While none of these lines hurt your chance of getting the
job, they certainly don’t help either.
Stay away from phrases that are
known to annoy hiring managers, such as ‘heavy lifting’ or ‘think outside the
box’ or ‘game-changer.’”
Here are some more phrases
that increase annoyance:
·
“To Whom It May Concern”
·
“I’m not sure if you know”
·
“Dynamic”
·
“Please feel free”
·
“Significant”
·
“Self-Starter,” “Detail-Oriented,” and
“Forward-Thinker”
·
“Really, truly, deeply”
Recruiters and hiring managers
go through hundreds of cover letters and get tired of these clichés.
They’re waiting for something new and refreshing to come along,
and it’s in your best interest to do so.
Never include irrelevant
information
Never include irrelevant
information in your cover letter. Irrelevant information can confuse or bore
the reader, causing them to miss important points in your cover letter. Keep
your message to the last 15 years, like your resume.
How to Submit a Cover
Letter?
Don’t wait for the “right time”
to submit your letter. You should submit your cover
letter as soon as you are confident that:
1. Your
cover letter, resume and portfolio work are free from errors.
2. Your
cover letter is written in a way that balances professionalism with
personality.
3. Your
cover letter catches the reader’s interest from the first sentence to
the end.
4. Your
cover letter uses the requirements for the job and information on the company
as a guide for its content.
5. Your
cover letter tells stories that are filled with examples that satisfy job
requirements and make you stand out positively as an individual and a potential
employee.
Submitting your cover letter
Always follow the submission
instructions laid out in the job description when sending your cover letter.
Using the above information and the provided Anatomy of Cover Letter handout, write a draft paragraph for your cover letter in the below box. You do not need to write an entire draft letter before our meeting, simply begin by drafting up some ideas from your resume which you would like to address in our meeting. {"type":"textarea","name":"__generic","width":100,"value":"","size":"Normal","validation":"","validationMessage":"Please fill in this item.","height":80,"placeholder":""}
Thank you for taking the time to complete this worksheet. We will discuss each item during our session.