| 02:12 | DIY Marketing for the Win |
| 06:18 | Words that resonate, Visuals that resonate |
| 13:27 | Mapping out your Customer Perspective |
| 19:17 | Writing from the Customer Perspective |
| 24:10 | Adding Visuals that resonate |
| 33:06 | Tuning your Coaching Pitch |
| 43:34 | The funny thing about credentials |
Deliver better programs. To more people. With less work.