CoachAccountable coaching app as seen on a laptop and a smart phone


Deliver better programs.
To more people.
With less work.
Try it Free for 30 Days

   No credit card needed. Cancel anytime.

Why CoachAccountable?

Here are 3 reasons, in ascending importance:

Good: save time and effort

Coaches commonly get bogged down by the day-to-day admin work of running a coaching business, so we made a system that automates away the drudge work, freeing up coaches to do the work they really care about.

Better: close more business

It is essential to attract and retain quality clients, so we made a system that helps coaches be professional and demonstrably results-based, enabling them to land more clients and have a thriving business.

Best: give clients better

Coaches often struggle to have their clients do the work to get maximum value, so we made a system that keeps clients moving forward between sessions, giving clients more results and thus more value from coaching.

All together now:

Coaches ultimately aim to attract clients and cause the best possible results for them, so we built a system that helps them do both: allowing them to produce the best results, with the most people, giving them a thriving business.

The Gist of CoachAccountable in 2 minutes and 45 seconds:

(Or in 83 seconds, if you watch it at 2x speed :)

Since 2012, CoachAccountable has been loved and used by thousands of coaches,
from newly-certified individuals to Fortune 100 Companies (and everything in between),
to deliver tens of millions of dollars worth of coaching to tens of thousands of individuals, groups and companies.

Great Coaching: It's Not Just Your Sessions

Being certified (even at the highest level) and masterful with all the competencies isn't the full story of being an amazing, results-producing coach.

Why is that? Two reasons:

  1. The motivated mere mortals whom you coach face their own challenges applying your coaching to their lives.
  2. If your offering isn’t clear and compelling, you’ll face obstacles in attracting and retaining quality clients.

Coaching Results Happen BETWEEN Sessions

"We have amazing calls and my clients are lit up and super thankful, but they don't do the work, then think it was ME who failed them!"

If you’ve ever thought this, you’re not alone. Coaching that matters is coaching that challenges. You don’t want to babysit clients, but you don’t have to leave their follow-through to chance. There’s a better way to support your clients while keeping them on track, focused, and motivated.

You want your clients raving because they got big results by actually doing the work.

You want clients to fully value you, because the results they got are both documented and obvious.

Coaching is Largely Opaque and Poorly Understood

"I don't want my website to have just the same rosy platitudes—what do I say to be different and have people get it?"
"I have all this great coach training, but now what? How do I attract real, paying clients?"

It’s hard to package the intangible. But coaching, made up of conversations that make a difference, is largely that: intangible. You know your coaching ability is the real deal, but how do you convince someone new to coaching that it’s more than a notebook and a phone call? Coaching doesn’t have to look “woo woo” from the outside; there’s a better way to show off what your clients get when they hire you.

You want even the most right-brained and ROI-focused to look at your offering and say, "Well that just makes sense."

You want a system that puts your coaching in a class unto itself: tidy, professional, and immaculately well-organized.

You see where we're going with this?

Introducing CoachAccountable.

It makes your coaching more approachable and more effective.

Make your coaching so much more than just your sessions.

An app screenshot of CoachAccountable Actions and Action Projects

Follow through is what transforms great coaching into real results. CoachAccountable structures and supports your coaching programs to cause just that.

With CoachAccountable you give your clients:

  • Tools to track progress and manage coaching plans
  • Timely reminders to maintain momentum
  • A running record of results, materials & insights
  • A mobile app for keeping up on the go

Essentially you give them
a comprehensive, supported, and results-driven experience.

Enjoy a more thriving coaching practice.

An app screenshot of the client overview page

Quality coaching causes real value and clients who are happy to pay for the results they get.

With CoachAccountable:

  • Effective coaching takes fewer hours
  • Clients stay engaged longer
  • Results are easily demonstrated

Essentially you have
a system to demonstrably provide more value.

Coordinate and manage your entire organization.

An app screenshot of team management functionality

More than one coach in your outfit? Manage your organization's coaching team with rigorous accountability and oversight at an unprecedented level of detail.

With CoachAccountable Team Edition enjoy:

  • Administrative oversight with clear accountability
  • Hyper-efficient coordinated team coaching
  • Transparent records of coaching effectiveness
  • Shared resources for consistent program quality

Essentially you have
a system of true organizational accountability.

More about Team Edition

CoachAccountable will Change the Way You Coach

And do so without interfering with your style and expertise. How? By adding structures that set your clients up to apply the coaching to their lives, long after the session has ended.

Our Webinar Series will teach you to make your coaching so much more than the conversations themselves, including:

The CoachAccountable Webinar Series


Real Feedback from Coaches Like You

Twila Gate headshot

I work with people who have Attention Deficit (ADD / ADHD). Part of the focus in our coaching is... well... developing "focus" and "structure".

I had always assisted my clients in creating goals with metrics (I was using Excel)... but to have it web-accessible and web-updateable was one of my dreams fulfilled.

Setting automated reminders tied into session times, actions, metrics, notes, etc is unbelievably easy and VERY good for my clientele.

Brian Icenhower headshot

Without CoachAccountable, we were spending three hours a week with clients. Now it’s closer to 30 minutes, and we’re able to get more clients, while spending less time, and giving them more value.

With CoachAccountable in place, our number of clients has gone up over five times the number we had just last year, and we have been able to add more coaches to the team, too.

My favorite part about CoachAccountable is that it’s a centralized place for us to work with clients. On a daily basis, I can check progress and history. It’s a customized experience.

John Kenworthy headshot

Just back from a relaxing, second holiday this year. As a professional leadership coach and business mentor, I took an extra hour before my vacation, set up all my current clients with their actions, worksheets, follow-ups, and reminders (aka auto-nag).

Now back again, everyone is on track, progressing well and I am refreshed.

Time saving is a huge benefit. Less time on admin, more time helping clients make that change they desire, and, of course, relaxing holidays!

Damon Stoddard headshot

I just set up my first offering for a free intake call.

You NAILED THIS! Not only is the functionality awesome, the branding plus simple and clean design are incredible. Essentially you’ve given me the ability to create a landing page AFTER they schedule the initial appointment (free).

I couldn’t be happier. This completely eliminates the need for systems I'd stitched together, my scheduling software and Zapier. Also considering eliminating my forms software. If I were starting over I would start with only CA and reconsider if I needed any of these.

Kelly Talamo headshot

I got into coaching to coach people, not to merge files, sort through emails, or test my memory. The paper chase was easy with five clients. It buried me at ten. With sixteen new clients on the horizon I had no idea how I'd manage it all. The thought of new business was overwhelming!

CoachAccountable changed that in a weekend. The ease of the site, the brilliance of the tutorials, and the personal touch of John helped me to put everything is its place. Now my data has a destination, my conversations have a record, and my follow up is flawless.

CA allows me to focus on what I'm called to do. Coach people!

David Frank Gomes headshot

I was looking for a system to help me manage and streamline my coaching practice. I wanted a solution that didn't require my clients or myself to be a rocket scientist to use it.

I was able integrate CoachAccountable into my practice easily and seamlessly. Perhaps the best part is that my clients have a living, breathing record of the whole of our coaching relationship, all in one place.

It takes my practice to a whole new level of professionalism and I can't imagine coaching without it now.


Is there an app?

Yes! And no. CoachAccountable is a web-based app, meaning it JUST WORKS on devices of all sizes. Nothing to download, install, or update (but you can easily add it to your home screen and, better than a generic app store app, it'll be branded YOUR way!).

Can I white label this as my own?

Absolutely, and we encourage it! Customize your colors, logo, and more - plus we’ve even got a white-labeled login widget, allowing your clients to log in from YOUR website, instead of ours.

How long does setup take?

We have what we call the 10-minute test to get the basics set up and see how CoachAccountable can streamline your coaching practice. You can go from brand-new customer to selling coaching on your website in under 3 minutes. Of course, like anything, you can take more time and get more detailed, but generally you’ll be able to get CA up and running for your clients in the span of an afternoon.

Will you help me get started?

Happy to, it’s in our mutual best interests to have you successfully using and loving CoachAccountable! You’ll find a detailed and easy-to-follow Getting Started guide when you sign up. We’ve got a robust in-app help center and full-on Knowledge Base, and you’ll reach a real person when you contact support.

Do you have coaching materials and modules for my clients?

Yes! While your coaching style is completely unique, we do pre-load some thoughtful resources into your account. Feel free to use these complimentary Worksheets, Session Note templates, Files, and Courses as-is - or adapt them to make them your own.

How do you compare to other coaching software?

Honestly? We don’t know. We’ve learned it’s not useful to keep up with the Joneses when it comes to developing our platform; instead, we simply listen to our customers for what you actually need. Feedback from real coaches on the front lines over the last 9 years has built CA into the sophisticated product it is today. Have a suggestion or question? Drop us a line.

Is this available in any other languages besides English?

Sorry, the UI of CoachAccountable is available only in English. However, it's been made to work by many coaches with non-Engligh speaking clients owing to the fact that MOST of the written words they'll see are what you share with them: your worksheets, your notes, your templates. Here's how this works in practice. It also works pretty well to use browser-based translation.

Is this GDPR and/or HIPAA compliant?

We’re proud to be fully GDPR compliant AND to extend those data privacy rights to ALL our users worldwide, not just those in the EU. CoachAccountable is not HIPAA compliant (many of the rules proscribed actually undermine client convenience and therefore engagement), so if that is a strict requirement for you you will not be able to use CoachAccountable. We encourage you to check out our rather human and approachable privacy policy, which we proudly stand by. We are proud to NOT do things with your data that are really icky.

How am I billed?

No upfront or setup fees, no contracts, no cancellation hassles. You're billed once a month while your account remains open, and based on the number of clients you have active on your billing date. You can easily deactivate clients anytime. And, if you qualify for a lower-cost plan, we’ll downgrade your account automatically to bill you at that lower level. See more about our fair, no-nonsense attitude in our Terms of Awesome.

Do you take a cut of what my clients pay to me?

Nope! Any fees will just be the normal merchant fees you have set with your payment processor (Stripe, Square or PayPal); CoachAccountable just serves to process those payments on your behalf.

Can I get my data out?

Yes! Holding customer data hostage is weak sauce and companies that do it should be ashamed of themselves (because seriously, it's easy to make data export tools available as a respectful gesture). Any time, for any reason, you can get all of your data out with a few clicks. You can also export a client’s complete record at any time in a pretty and portable format, great for sharing with them or keeping for your own records.

Do you make it hard to cancel?

No, see aforementioned scorn for companies that do nonsense. You’re free to leave anytime, it takes just a couple clicks, and we won’t try to change your mind. Again, this is the stuff of our Terms of Awesome.

Is there an API? Or an integration with Zapier?

Yes and yes. :)

Is there an affiliate program?

There is, we're all about giving the tasteful kickback to those who would be so kind as to spread the love. Here are the details. Do please keep in mind that our referral program is intended for real CA users who genuinely dig and value the platform. You ever have someone tell you you should totally read some book when they themselves haven't even read it? It's super annoying.

How do I get started?

No fuss, just sign up for your no-commitment 30-day trial and dive in! We're here to help as you get underway.

How CoachAccountable works from Features to Perks to Outcomes:

The interconnected effects of having a structured coaching system lead to the main outcomes of CoachAccountable.
Move your mouse over any box or connecting arrow to learn how.

Documented action plans
Goal setting
Session notes, worksheets, and journaling
Communication channels
Automatic reminders
Detailed results tracking
Timely support
Shared repository of all coaching happenings
Increased follow through
Running record of results
Clear documentation of your process
Better and more rapid results
Know how your client is doing
Quick session prep
Greater appreciation for your value
Clients stay with you longer
Showcase your coaching
Coach more people in less time
Attract more clients
A more thriving coaching practice
Further expansion of human potential
Warm fuzzies
A spot on Oprah

Explore deeper

Features lead to Perks,

Perks lead to Outcomes.

Outcomes are the real things that you and your clients care about.

Roll your mouse over any item (or connecting arrow) for more information.

In minutes coach or client can set up an action plan for a complete week, leaving both with an unambiguous account of what's due and by when.

When both coach and client are clear on the action plan, the action plan becomes all of remembered, supported, and acted upon.

Quantitative goals spanning weeks or month are expressed as Metrics.

The visual representation of these goals and respective results is shared between coach and client, making progress (or lack thereof) evident.

Metrics beg to be tracked regularly.

With both coach and client watching progress unfold, results get measured and reported.

Organized and easy to find, the progression of results is always easily visible to both coach and client.

It's satisfying to see where one has been and how far one has come.

Patterns reveal themselves, most importantly what's working and what's not.

Are clients getting results within the scope of their coaching relationship?

Now there can be no doubt.

"What gets measured, gets managed"

By focusing attention on the results in a very real and persistent way, one works more efficiently towards the intended goal.

Capture the key take-aways from coaching sessions and share them online.

Worksheet assignments and journal entries are similarly shared.

The mere act of typing up session notes, assigning worksheets, and writing journal entries leads to a growing record of the coaching work.

It's all captured and organized, and ready to review by either coach or client whenever needed.

A rich body of documented coaching work which accumulates over time.

It's all there, and all available online.

Including what clients regularly report in.

Just by popping in about 10 minutes before a session, coach can get fully up to speed on what's happening with a client, INCLUDING what's new since the last time they spoke.

Coaching is generally an abstract process, but the organized records of what happens within a coaching relationship makes it much more tangible.

A great way to save time on the usual coaching process.

A coach can effectively coach a lot of clients when they can quickly get up to speed on the whole picture for a single client as needed.

With a lower time overhead per client, it's possible to fit more clients into the same number of hours without sacrificing quality.

Efficiency, organization, and streamlined communication all come together make coaching simply take less time.

Coach can either serve more clients or enjoy the freed-up hours some other way.

Whether taking on more paying clients or enjoying a the benefits of a lighter schedule, the result is happy for the overall state of the coaching practice.

Records of coaching accumulate across many months and engagements.

The coaching style itself can be improved upon using the insights contained within these records.

That which is tangible can be shown off, AND is better understood.

Coach can put the results of his or her coaching on public display.

This is nice, because only that which is understood can be fully appreciated.

When people see and appreciate the value of coaching, they are more likely to want it for themselves.

There's no better way to make the most of a coaching program and expertise than to have more people wanting to take it on.

Coaching that is well sought after makes for a healthy business indeed.

Clients are getting what they came for, enjoying real results and eager to continue.

Prospective clients find the coaching compelling.

Coach is able to effectively serve a larger number of clients in less time.

The bottom line is happy, and both coach and client are thoroughly satisfied.

There's much to tell, so people take notice of the effective work of a prosperous coaching program.

Being a stand-out great coach is worthy of it.

Well, not always. But you never know. :)

Cause great results for a lot of people, ultimately making lives and the world a better place?

People have gotten on for less.

Providing substantial value to a substantial number of people probably enables coach to command a nice fee for their fine work.

Who doesn't wanna be a baller?

At very least it's nice to make a good living.

Because successfully coaching people into their delighted potential can't help but make one feel good.

It's the stuff of deep purpose, satisfaction, and making a dent in the universe which one can be proud of.

Between in-system messaging, posting comments on specific happenings, text and email, communication between coach and client is made efficient, inviting, and always on-topic.

Barriers to communication are lowered and reaching out is made super fast, so coach can offer clients support between sessions.

Coach is informed in realtime about key events, like actions going late and worksheets being completed.

Coach can see what's done, what's not, how progress is unfolding. All without needing to wait for client to give a progress report.

Say the week's performance is way off and it's only Tuesday.

Knowing as much allows coach to check in and intervene sooner than later.

Skip the progress report on a coaching call, both coach and client are crystal clear about the score going in.

Dive right in with focused coaching based on the state of things.

Rather than wait until the next session, coach can provide timely support to clients to get them unstuck.

A client kept in motion can continue on progressing in the desired direction.

Delivered via text or email, reminders ensure clients stay aware of their intentions, and make it super easy to report back their progress.

A reminder can mean the difference between "I forgot" and "I got that done".

A simple reply of "done" marks an Action complete, and a simple number tracks the day's progress for a Metric.

No login required.

By regularly recording the progress over time trends emerge.

Regular reminders make it a cinch for clients to report simply by replying to email or text prompts.

Coaching either withers away as just a bunch of good ideas, or is acted upon for the sake of real results.

Follow through is vital to clients getting real value out of the coaching work they do.

Without action, there are no results.

With more consistent action, there are more results.

With strong & regular follow through, regular tracking of outcomes, and timely support from coach, client gets the results they seek.

Success is less of a meandering path, and more of a focused and supported pursuit.

Because what's not to love about achieving wins?

When the (plentiful, important, substantial) results are evident, a client naturally values the process which caused them.

Clients who are getting what they came for AND KNOW IT tend to stick around.

Because it's working.

Rather than peter off when the engagement ends, a satisfied client is more commonly eager to continue with the coaching relationship, so to reap more results.

If they're clearly getting benefit and are aware of it, who could blame them?

When clients are thriving under the coaching programs they have undertaken, well, they're thriving.

A client that stays around longer allows you to do deeper and more thorough work with them.

When it comes to having a full coaching roster, it's far easier to keep the clients you have than to find new ones.

Clients willing to work with a coach for longer means clients who are working further at growing themselves.

More individuals succeeding at growing themselves into their full potential means a generally more awesome world for everyone involved.

Because everyone feels good about people becoming more awesome.

Try it Free for 30 Days

No credit card needed. Cancel anytime.

Deliver sophisticated programs with Courses and Groups

CoachAccountable's 1-on-1 coaching tools extend to group coaching and coaching courses.

CoachAccountable group coaching

Cause group-level support and accountability like never before

With CoachAccountable Groups you can foster communication, community, and a shared sense of accomplishment.

Group assignments allow members to stay mutually accountable, and Group Metrics allow everyone to know one another's results as well as how the group is performing as a whole.

More about Groups

CoachAccountable courses

Deliver high-touch, interactive coaching programs that scale

With CoachAccountable Courses you can design programs that span weeks or months consisting of your tried-and-true material.

Add participants on whatever schedule you choose, and then be as hands-on or off as you like while CoachAccountable does the rest.

More about Courses

Start a free trial.     Tour the features.