The primary liaison for a company is the person in your organization who will appear as the contact for company personnel. The primary liaison will also receive any notifications about company invoices.
Layout-wise, company personnel will see the primary liaison at the top of the left sidebar. It’ll look much like how primary coaches appear for clients, at the top of the left sidebar. When personnel click on the avatar, they’ll see the primary liaison’s profile (if shared). They can also click to email the primary liaison.