CoachAccountable is designed to be a complete experience for coach and client, with the intended goal being to make the coaching relationship better for both parties. This comes with the assumption that coaches AND clients use the system. Due to a number of reasons: lack of familiarity, aversion to technology in general, the hesitance that comes with trying anything new, clients might not use the system as much as you'd like, or how you'd like.
Fortunately, we've noticed a number of things one can do that increases the likelihood that clients not only use the system, but embrace it and love it.
Clients should know that you're a fan, a big fan
To start, we've noticed that clients who take to the system do so because the coaches themselves are fans of the system. More importantly, these coaches communicate to the clients that using the system is an important part of their coaching experience. Some coaches even pitch CoachAccountable as an "added bonus" clients receive as part of their coaching program, and talk about the ease and convenience that online software will afford them.
There's something to be said about letting your clients know about the benefits of using software and how it'll make their lives easier.
Setting up your branding
deals with this intrinsically. Branding the software as your own goes a ways into letting your clients know that your coaching + this software go hand-in-hand.
Communicate HOW you want your clients to use the system
Related to this, coaches should have an idea of how they'd like their clients to use the system, and be able to communicate this to their clients. Clarity is key here. If you expect clients to be more of an active user, one that makes their Actions, Worksheets, Metrics, and is active in Journaling, make that clear. If you expect clients to be more passive, only interacting with CA via the various notifications and email reminders that get sent out, that's fine as long as it's clearly communicated.
A bit can be said about selling the process here. For example, the more passive type of usage can be billed as a simple, time-friendly way to interact with the software. Many clients are busy, and this is the perfect way to improve results but also keep actual software usage time to a minimum.
Communicating that the system is important, as well as how to use it, can be done in many ways. Aside from your personal interactions via actual client calls, there are many opportunities within CA.
Some coaches use a Whiteboard
as a persistent reference.
Welcome Screencast Video
A Simple Course
Starter Kit Courses
are also great for onboarding new clients so that they hit the ground running.
Metrics, Metrics, Metrics
Another important thing is to set up at least one or two Metrics
for your clients. If you're not sure what to track, you can ask them. Metrics are important because they make progress real for your clients. Metrics basically take your coaching, and the impact that you make, and turn it into numbers that your clients see. This is exciting stuff and should be communicated to the clients as such. Clients should know that Metrics is a way of showing that the coaching that they're paying money for is having a tangible impact in their lives.